brand
uniKorn is Germany’s most spirited unicorn. A high-quality Kornbrand startup launched with a billion-dollar valuation. What began as a tongue-in-cheek idea became a bold statement on the hype economy, wrapped in glossy branding and sharp satire.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | CGI | Compositing | Edit | Grading
Collaborators: Jung von Matt Start
Client: unicorn
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
goal
Jung von Matt START set out to spark a conversation about inflated valuations by creating one of their own. The aim was to use the mechanics of startup hype to highlight its absurdity, and to make people pause, pour a glass, and think twice about what really drives success.
EXECUTION
uniKorn was a collaborative project between several partners, designed as a playful take on startup culture. Like any product launch, it needed a complete set of branded assets.
We modeled the iconic Brandstifter bottles in 3D to create product renderings for the website, key visuals for press and social media, high-resolution stills for print, and animated content for digital screens. This included looping bottle animations, a 10-second giveaway animation, and three fake out-of-home visuals to simulate a nationwide hype campaign. All style, all satire.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
cheers
One bottle. One idea. One billion.
A drink that breaks the startup bubble.
Hype you can actually swallow.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
uniKorn was a collaborative project between several partners, designed as a playful take on startup culture. Like any product launch, it needed a complete set of branded assets.
We modeled the iconic Brandstifter bottles in 3D to create product renderings for the website, key visuals for press and social media, high-resolution stills for print, and animated content for digital screens. This included looping bottle animations, a 10-second giveaway animation, and three fake out-of-home visuals to simulate a nationwide hype campaign. All style, all satire.
GOAL
Jung von Matt START set out to spark a conversation about inflated valuations by creating one of their own. The aim was to use the mechanics of startup hype to highlight its absurdity, and to make people pause, pour a glass, and think twice about what really drives success.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | Script | Set Direction | 3D Animation | CGI | Compositing | Edit | Grading
Collaborators: Pascal Messmer (Director of Photography)
Client: Lindera GmbH
Unikorn
Unikorn
Unikorn
Totally Overrated
Totally Overrated
Totally Overrated
OUTCOME
OUTCOME
OUTCOME
Product Film
Product Film
Product Film
Product Film
3D Renderings
3D Renderings
3D Renderings
3D Renderings
Social Media Toolkit
Social Media Toolkit
Social Media Toolkit
Social Media Toolkit
FOOH
FOOH
FOOH
FOOH
FOOH
BRAND
BRAND
uniKorn is Germany’s most spirited unicorn. A high-quality Kornbrand startup launched with a billion-dollar valuation. What began as a tongue-in-cheek idea became a bold statement on the hype economy, wrapped in glossy branding and sharp satire.
uniKorn is Germany’s most spirited unicorn. A high-quality Kornbrand startup launched with a billion-dollar valuation. What began as a tongue-in-cheek idea became a bold statement on the hype economy, wrapped in glossy branding and sharp satire.
GOAL
GOAL
Jung von Matt START set out to spark a conversation about inflated valuations by creating one of their own. The aim was to use the mechanics of startup hype to highlight its absurdity, and to make people pause, pour a glass, and think twice about what really drives success.
Jung von Matt START set out to spark a conversation about inflated valuations by creating one of their own. The aim was to use the mechanics of startup hype to highlight its absurdity, and to make people pause, pour a glass, and think twice about what really drives success.
execution
EXECUTION
EXECUTION
uniKorn was a collaborative project between several partners, designed as a playful take on startup culture. Like any product launch, it needed a complete set of branded assets.
We modeled the iconic Brandstifter bottles in 3D to create product renderings for the website, key visuals for press and social media, high-resolution stills for print, and animated content for digital screens. This included looping bottle animations, a 10-second giveaway animation, and three fake out-of-home visuals to simulate a nationwide hype campaign. All style, all satire.
uniKorn was a collaborative project between several partners, designed as a playful take on startup culture. Like any product launch, it needed a complete set of branded assets.
We modeled the iconic Brandstifter bottles in 3D to create product renderings for the website, key visuals for press and social media, high-resolution stills for print, and animated content for digital screens. This included looping bottle animations, a 10-second giveaway animation, and three fake out-of-home visuals to simulate a nationwide hype campaign. All style, all satire.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | CGI | Compositing | Edit | Grading | Compositing
Collaborators: Jung von Matt Start
Client: unicorn
Our role: Creative Direction | Art Direction | 3D Animation | CGI | Compositing | Edit | Grading | Compositing
Collaborators: Jung von Matt Start
Client: unicorn
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