


OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | Compositing
Pictures: Sara Kurig
Partner: WE ARE VIDEO
Client: Ludwig Beck Kaufhaus München
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
As one of Munich’s most beloved department stores, Ludwig Beck delivers high-quality fashion, beauty collections, specialty lifestyle goods, and a dedicated papeterie offering beautifully designed stationery.



goal
The newly renovated Ludwig Beck Papeterie needed an artistic installation to celebrate its reopening. The goal was to create a unique visual piece that captures the spirit of stationery and serves as a central highlight of the redesigned 550 square meter space.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.


EXECUTION
Inspired by the TV series "La Casa de Papel," we created a detailed digital paper film that showcases Ludwig Beck’s iconic facade and oversized stationery items.
The animation takes viewers through playful scenes with pens, blueprints, and clips, ending in an origami-inspired swan bathed in atmospheric light.
OUR APPROACH
Think Casa de Papel, but stationery.
Oversized pens and blueprints
move through a stylized 3D world.
Think Casa de Papel, but stationery.
Oversized pens and blueprints move through a stylized 3D world.














Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
Inspired by the TV series "La Casa de Papel," we created a detailed digital paper film that showcases Ludwig Beck’s iconic facade and oversized stationery items.
The animation takes viewers through playful scenes with pens, blueprints, and clips, ending in an origami-inspired swan bathed in atmospheric light.
GOAL
The newly renovated Ludwig Beck Papeterie needed an artistic installation to celebrate its reopening. The goal was to create a unique visual piece that captures the spirit of stationery and serves as a central highlight of the redesigned 550 square meter space.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | Compositing
Pictures: Sara Kurig
Partner: WE ARE VIDEO
Client: Ludwig Beck Kaufhaus München
Ludwig Beck
Ludwig Beck
Ludwig Beck
Reopening of Papeterie
Reopening of Papeterie
Reopening of Papeterie
OUTCOME
OUTCOME
OUTCOME
Launch Film
Launch Film
Launch Film
Launch Film
Social Media Assets
Social Media Assets
Social Media Assets
Social Media Assets
Scrollanimation
BRAND
BRAND
As one of Munich’s most beloved department stores, Ludwig Beck delivers high-quality fashion, beauty collections, specialty lifestyle goods, and a dedicated papeterie offering beautifully designed stationery.
As one of Munich’s most beloved department stores, Ludwig Beck delivers high-quality fashion, beauty collections, specialty lifestyle goods, and a dedicated papeterie offering beautifully designed stationery.
GOAL
GOAL
The newly renovated Ludwig Beck Papeterie needed an artistic installation to celebrate its reopening. The goal was to create a unique visual piece that captures the spirit of stationery and serves as a central highlight of the redesigned 550 square meter space.
The newly renovated Ludwig Beck Papeterie needed an artistic installation to celebrate its reopening. The goal was to create a unique visual piece that captures the spirit of stationery and serves as a central highlight of the redesigned 550 square meter space.
execution
EXECUTION
EXECUTION
Inspired by the TV series "La Casa de Papel," we created a detailed digital paper film that showcases Ludwig Beck’s iconic facade and oversized stationery items. The animation takes viewers through playful scenes with pens, blueprints, and clips, ending in an origami-inspired swan bathed in atmospheric light.
Inspired by the TV series "La Casa de Papel," we created a detailed digital paper film that showcases Ludwig Beck’s iconic facade and oversized stationery items.
The animation takes viewers through playful scenes with pens, blueprints, and clips, ending in an origami-inspired swan bathed in atmospheric light.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | Compositing
Pictures: Sara Kurig
Partner: WE ARE VIDEO
Client: Ludwig Beck Kaufhaus München
Our role: Creative Direction | Art Direction | 3D Animation | Compositing
Pictures: Sara Kurig
Partner: WE ARE VIDEO
Client: Ludwig Beck Kaufhaus München
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