BRAND
Penny is one of Germany’s most beloved supermarket chains, celebrated for its cheeky, unconventional style and clever advertising approach.
GOAL
Everyone knows Penny offers low prices, but what's their secret? We were asked to create whimsical, imaginative fantasy worlds. Each scenario playful, vibrant, shareable, and full of humor.
GOAL
Everyone knows Penny offers low prices, but what's their secret? We were asked to create whimsical, imaginative fantasy worlds. Each scenario playful, vibrant, shareable, and full of humor.
execution
Fully AI-assisted consisting of three imaginative reels using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town.
Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
IN A NUTSHELL
AI visuals meet Gen Z humor;
blending playful storytelling
with cultural easter eggs.
AI visuals meet Gen Z humor; blending playful storytelling with cultural easter eggs.
AI visuals meet Gen Z humor; blending playful storytelling with cultural easter eggs.
EXECUTION
Fully AI-assisted consisting of three imaginative reels using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town.
Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
Penny
Penny
Penny
Warum So Günstig?
Warum So Günstig?
Warum So Günstig?
OUTCOME
OUTCOME
OUTCOME
AI Content for Tiktok
AI Content for Tiktok
AI Content for Tiktok
AI Content for Tiktok
Scrollanimation
BRAND
BRAND
Penny is one of Germany’s most beloved supermarket chains, celebrated for its cheeky, unconventional style and clever advertising approach.
Penny is one of Germany’s most beloved supermarket chains, celebrated for its cheeky, unconventional style and clever advertising approach.
GOAL
GOAL
Everyone knows Penny offers low prices, but what's their secret? We were asked to create whimsical, imaginative fantasy worlds. Each scenario playful, vibrant, shareable, and full of humor.
Everyone knows Penny offers low prices, but what's their secret? We were asked to create whimsical, imaginative fantasy worlds. Each scenario playful, vibrant, shareable, and full of humor.
execution
EXECUTION
EXECUTION
Fully AI-assisted consisting of three imaginative reels using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town.
Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
Fully AI-assisted consisting of three imaginative reels using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town.
Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
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