OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Collaborators: Jan Sommer | Alex Tetsch
Partner: Jung von Matt START
Client: AQON PURE
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
As one of Germany’s top supermarket chains, Penny stands out with its youthful and straightforward communication style.
IN A NUTSHELL
AI-generated fantasy worlds explaining Penny’s low prices. Yes, those are intentional easter eggs.
AI-generated fantasy worlds explaining Penny’s low prices.
Yes, those are intentional easter eggs.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
cross media
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Collaborators: Jan Sommer | Alex Tetsch
Partner: Jung von Matt START
Client: AQON PURE
Penny
Penny
Penny
Social Media Campaign
Social Media Campaign
Social Media Campaign
OUtcome
OUtcome
OUtcome
AI Content for Tiktok
AI Content for Tiktok
AI Content for Tiktok
AI Content for Tiktok
As one of Germany’s top supermarket chains, Penny stands out with its youthful and straightforward communication style.
BRAND
As one of Germany’s top supermarket chains, Penny stands out with its playful and quirky communication style.
As one of Germany’s top supermarket chains, Penny stands out with its playful and quirky communication style.
BRIEF
BRIEF
Everyone knows Penny offers incredibly low prices, but how exactly do they manage that?
The idea was to create imaginative fantasy worlds that humorously illustrate Penny’s pricing strategy.
Everyone knows Penny offers incredibly low prices, but how exactly do they manage that?
The idea was to create imaginative fantasy worlds that humorously illustrate Penny’s pricing strategy.
Everyone knows Penny offers incredibly low prices, but how exactly do they manage that?
The idea was to create imaginative fantasy worlds that humorously illustrate Penny’s pricing strategy.
EXECUTION
Three imaginative reels were developed using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town. Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
Three imaginative reels were developed using diverse visual styles: playful Rapunzel claymation, Pixar-like mischievous squirrels, and the colorful, stylized Quadratropolis Town. Together, they humorously revealed the imagined "behind-the-scenes" story of Penny’s low prices, drawing an audience of over 2 million impressions.
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