OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: CGI | 3D Animation | Character Creation | Digital Fashion
Collaborators: Birth Productions & Temple Cache
Client: Audemars Piguet
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Audemars Piguet has crafted its watches independently in Switzerland's Vallée de Joux since 1875. They're especially known for precise craftsmanship and unique design, with their iconic Royal Oak watch as a prime example.
goal
To celebrate 50 years of the Royal Oak, Audemars Piguet wanted to do more than look back. The idea was to create a visual statement that honored the watch’s legacy while connecting with a new generation.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We built a digital avatar wearing a custom-designed outfit. Set in a surreal, glowing landscape, the figure became a modern symbol of the Royal Oak: elegant, sharp, and forward-looking.
The animation played on massive public LED screens, including Piccadilly Circus in London. It did not just show the story of the watch. It was created as a time capsule, capturing 50 years of design while pointing to the future.
OUR APPROACH
We reimagined the Royal Oak as a living digital sculpture,
celebrating fifty years of design by echoing its past in a new visual language.
We reimagined the Royal Oak as a living digital sculpture, celebrating fifty years of design by echoing its past in a new visual language.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We built a digital avatar wearing a custom-designed outfit. Set in a surreal, glowing landscape, the figure became a modern symbol of the Royal Oak: elegant, sharp, and forward-looking.
The animation played on massive public LED screens, including Piccadilly Circus in London. It did not just show the story of the watch. It was created as a time capsule, capturing 50 years of design while pointing to the future.
GOAL
To celebrate 50 years of the Royal Oak, Audemars Piguet wanted to do more than look back. The idea was to create a visual statement that honored the watch’s legacy while connecting with a new generation.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: CGI | 3D Animation | Character Creation | Digital Fashion
Collaborators: Birth Productions & Temple Cache
Client: Audemars Piguet
Audemars Piguet
Audemars Piguet
Audemars Piguet
50th Anniversary
50th Anniversary
50th Anniversary
OUTCOME
OUTCOME
OUTCOME
3D DOOH
3D DOOH
3D DOOH
3D DOOH
BRAND
BRAND
Audemars Piguet has crafted its watches independently in Switzerland's Vallée de Joux since 1875. They're especially known for precise craftsmanship and unique design, with their iconic Royal Oak watch as a prime example.
Audemars Piguet has crafted its watches independently in Switzerland's Vallée de Joux since 1875. They're especially known for precise craftsmanship and unique design, with their iconic Royal Oak watch as a prime example.
GOAL
GOAL
To celebrate 50 years of the Royal Oak, Audemars Piguet wanted to do more than look back. The idea was to create something bold that honored the watch’s legacy while connecting with a new generation.
To celebrate 50 years of the Royal Oak, Audemars Piguet wanted to do more than look back. The idea was to create something bold that honored the watch’s legacy while connecting with a new generation.
To celebrate 50 years of the Royal Oak, Audemars Piguet wanted to do more than look back. The idea was to create a visual statement that honored the watch’s legacy while connecting with a new generation.
execution
EXECUTION
EXECUTION
We built a digital avatar wearing a custom-designed outfit. Set in a surreal, glowing landscape, the figure became a modern symbol of the Royal Oak: elegant, sharp, and forward-looking.
The animation played on massive public LED screens, including Piccadilly Circus in London. It did not just show the story of the watch. It was created as a time capsule, capturing 50 years of design while pointing to the future.
We built a digital avatar wearing a custom-designed outfit. Set in a surreal, glowing landscape, the figure became a modern symbol of the Royal Oak: elegant, sharp, and forward-looking.
The animation played on massive public LED screens, including Piccadilly Circus in London. It did not just show the story of the watch. It was created as a time capsule, capturing 50 years of design while pointing to the future.
CREDITS
CREDITS
Our role: CGI | 3D Animation | Character Creation | Digital Fashion
Collaborators: Birth Productions & Temple Cache & Vinzent Britz
Client: Audemars Piguet
Our role: CGI | 3D Animation | Character Creation | Digital Fashion
Collaborators: Birth Productions & Temple Cache & Vinzent Britz
Client: Audemars Piguet
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