BRAND
The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.
EXECUTION
To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.
This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.
GOAL
The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.
WE LOVE A GOOD GLITCH
From TV takeovers to
DOOHs and Laptop screens, this campaign turned every LED into a disturbance.
From TV takeovers to DOOHs and Laptop screens, this campaign turned every LED into a disturbance.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Art Direction | 2D Animation | CGI | Compositing
Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation GmbH
Client: Netflix Deutschland
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.
This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.
GOAL
The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Art Direction | 2D Animation | CGI | Compositing
Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation GmbH
Client: Netflix Deutschland
Netflix
Netflix
Netflix
Leave the World Behind
Leave the World Behind
Leave the World Behind
OUTCOME
OUTCOME
OUTCOME
TVC
TVC
TVC
TVC
DOOHs
DOOHs
DOOHs
DOOHs
Scrollanimation
BRAND
BRAND
The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.
The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.
GOAL
GOAL
The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.
The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.
execution
EXECUTION
EXECUTION
To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.
This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.
To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.
This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.
CREDITS
CREDITS
Our role: Art Direction | 2D Animation | CGI | Compositing
Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation
Client: Netflix Deutschland
Our role: Art Direction | 2D Animation | CGI | Compositing
Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation
Client: Netflix Deutschland
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