BRAND

test The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.

EXECUTION

To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.

This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.

GOAL

The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.

WE LOVE A GOOD GLITCH

From TV takeovers to

DOOHs and Laptop screens, this campaign turned every LED into a disturbance.

From TV takeovers to DOOHs and Laptop screens, this campaign turned every LED into a disturbance.

OUR APPROACH

Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.

CREDITS

Our role: Art Direction | 2D Animation | CGI | Compositing

Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)

Partner: MOTOR Kommunikation GmbH

Client: Netflix Deutschland

Aqon Pure

Motion Branding

OUR ROLE

Creative Direction

Art Direction

3D Modelling

3D Animation

2D Animation

Compositing

OUR APPROACH

Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.

EXECUTION

To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.

This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.

GOAL

The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.

OUR APPROACH

For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.

CREDITS

Our role: Art Direction | 2D Animation | CGI | Compositing


Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)


Partner: MOTOR Kommunikation GmbH


Client: Netflix Deutschland

Netflix

Netflix

Netflix

Leave the World Behind

Leave the World Behind

Leave the World Behind

OUTCOME

OUTCOME

OUTCOME

TVC

TVC

TVC

TVC

DOOHs

DOOHs

DOOHs

DOOHs

Scrollanimation

BRAND

BRAND

The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.

The psychological thriller from Netflix, Leave the World Behind, follows a tense encounter between strangers, digging deep into their fears and anxieties as a mysterious threat creeps closer. The film features an incredible cast, including names like Julia Roberts and Mahershala Ali.

GOAL

GOAL

The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.

The marketing moment for the film’s release was designed to mirror its paranoid atmosphere, creating audience unease through deliberate media disruption.

execution

EXECUTION

EXECUTION

To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.

This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.

To start with the summary: we intentionally destroyed all campaign assets with glitches. We developed a wide range of glitch-driven materials, beginning with a trailer that aired simultaneously on multiple TV channels. Each version was interrupted mid-play by a custom 30-second glitch. The disruption carried over to DOOH screens, in-store displays, and WeTransfer takeovers.

This wasn’t about applying a generic glitch effect. Each disruption was built from scratch as a unique experiment in visual tension and digital decay. These glitches were meant not just to interrupt but to confront, pushing the film’s unease into every frame.

CREDITS

CREDITS

Our role: Art Direction | 2D Animation | CGI | Compositing

Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation
Client: Netflix Deutschland

Our role: Art Direction | 2D Animation | CGI | Compositing

Collaborators: Lukas Hertlein (Art Direction) & Sommerfeld Studio (Sound Design)
Partner: MOTOR Kommunikation
Client: Netflix Deutschland