OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Neo.Fashion empowers young design talents by providing them with a unique platform that includes fashion shows, networking opportunities, and showrooms.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | CGI | Compositing
Client: Neo.Fashion
BRIEF
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
OUR APPROACH
Social media assets are a good point to talk at about in this part of the page because we need more text here.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
BRIEF
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | CGI | Compositing
Client: Neo.Fashion
Neo.Fashion
Neo.Fashion
Neo.Fashion
Show Visuals for Berlin Fashion Week
Show Visuals for Berlin Fashion Week
Show Visuals for
Berlin Fashion Week
OUTCOME
OUTCOME
OUTCOME
Product Film
Product Film
Product Film
Product Film
3D Renderings
3D Renderings
3D Renderings
3D Renderings
Social Media Toolkit
Social Media Toolkit
Social Media Toolkit
Social Media Toolkit
Scrollanimation
Scrollanimation
Scrollanimation
Scrollanimation
Scrollanimation
BRAND
BRAND
Neo.Fashion empowers young design talents by providing them with a unique platform that includes fashion shows, networking opportunities, and showrooms.
Neo.Fashion empowers young design talents by providing them with a unique platform that includes fashion shows, networking opportunities, and showrooms.
GOAL
GOAL
—-
—-
execution
EXECUTION
EXECUTION
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | Script | Set Direction | 3D Animation | CGI | Compositing | Edit | Grading
Collaborators: Pascal Messmer (Director of Photography)
Client: Lindera GmbH
Our role: Creative Direction | Art Direction | Script | Set Direction | 3D Animation | CGI | Compositing | Edit | Grading
Collaborators: Pascal Messmer (Director of Photography)
Client: Lindera GmbH
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