OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
As a key player in creative software, specializing particularly in 3D tools like Cinema 4D, Maxon supports animators and designers with efficient and powerful solutions. Their products have always been central to our workflow and continue to be essential in our creative projects today.
cross media
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
OUR APPROACH
Social media assets are a good point to talk at about in this part of the page because we need more text here.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
cross media
Setting up larger passion projects is crucial for us; it not only tests our pipelines but also gives younger talent the opportunity to take on different roles, underlining the importance of dedicating resources to develop these comprehensive projects.
This passion project in particular also represents a significant milestone for us, as we had the pleasure of being invited by Maxon to showcase it and detail our production pipeline at IBC 2023 in Amsterdam. Thank you again, Maxon!
Curious? Have a look at our nervous faces by clicking here.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
Maxon
Maxon
Maxon
IBC Speaker Contribution
IBC Speaker Contribution
IBC Speaker Contribution
outcome
outcome
outcome
Creative Direction
Creative Direction
Creative Direction
Creative Direction
Art Direction
Art Direction
Art Direction
Art Direction
3D Modelling
3D Modelling
3D Modelling
3D Modelling
3D Animation
3D Animation
3D Animation
3D Animation
2D Animation
2D Animation
2D Animation
2D Animation
Compositing
Compositing
Compositing
Compositing
As a key player in creative software, specializing particularly in 3D tools like Cinema 4D, Maxon supports animators and designers with efficient and powerful solutions. Their products have always been central to our workflow and continue to be essential in our creative projects today.
BRAND
As a key player in creative software, specializing particularly in 3D tools like Cinema 4D, Maxon supports animators and designers with efficient and powerful solutions. Their products have always been central to our workflow and continue to be essential in our creative projects today.
As a key player in creative software, specializing particularly in 3D tools like Cinema 4D, Maxon supports animators and designers with efficient and powerful solutions. Their products have always been central to our workflow and continue to be essential in our creative projects today.
Amsterdam
Amsterdam
Setting up larger passion projects is crucial for us; it not only tests our pipelines but also gives younger talent the opportunity to take on different roles, underlining the importance of dedicating resources to develop these comprehensive projects.
This passion project in particular also represents a significant milestone for us, as we had the pleasure of being invited by Maxon to showcase it and detail our production pipeline at IBC 2023 in Amsterdam. Thank you again, Maxon!
Curious? Have a look at our nervous faces by clicking here.
Setting up larger passion projects is crucial for us; it not only tests our pipelines but also gives younger talent the opportunity to take on different roles, underlining the importance of dedicating resources to develop these comprehensive projects.
This passion project in particular also represents a significant milestone for us, as we had the pleasure of being invited by Maxon to showcase it and detail our production pipeline at IBC 2023 in Amsterdam. Thank you again, Maxon!
Curious? Have a look at our nervous faces by clicking here.
Setting up larger passion projects is crucial for us; it not only tests our pipelines but also gives younger talent the opportunity to take on different roles, underlining the importance of dedicating resources to develop these comprehensive projects.
This passion project in particular also represents a significant milestone for us, as we had the pleasure of being invited by Maxon to showcase it and detail our production pipeline at IBC 2023 in Amsterdam. Thank you again, Maxon!
Curious? Have a look at our nervous faces by clicking here.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
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