BRAND
Douglas is one of the few retailers that successfully continue to expand their physical stores in these times of online shopping. Known for carrying high-end products, Douglas is gaining an even larger market share with its in-house brands.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | 3D Modeling | CGI
Collaborators: Juan Isola (Simulation Artist)
Client: Douglas
BRIEF
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
OUR APPROACH
Social media assets are a good point to talk at about in this part of the page because we need more text here.
OUR APPROACH
Social media assets are a good point to talk at about in this part of the page because we need more text here.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
BRIEF
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | 3D Modeling | CGI
Collaborators: Juan Isola (Simulation Artist)
Client: Douglas
Douglas
Douglas
Douglas
3D Digital Out Of Home Campaign
3D Digital Out Of Home Campaign
3D Digital Out Of Home Campaign
OUTCOME
OUTCOME
OUTCOME
3D DOOHs
3D DOOHs
3D DOOHs
3D DOOHs
Social Media Assets
Social Media Assets
Social Media Assets
Social Media Assets
Douglas is one of the few retailers that successfully continue to expand their physical stores in these times of online shopping. Known for carrying high-end products, Douglas is gaining an even larger market share with its in-house brands.
BRAND
Douglas is one of the few retailers that successfully continue to expand their physical stores in these times of online shopping. Known for carrying high-end products, Douglas is gaining an even larger market share with its in-house brands.
Douglas is one of the few retailers that successfully continue to expand their physical stores in these times of online shopping. Known for carrying high-end products, Douglas is gaining an even larger market share with its in-house brands.
cross media
cross media
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | 3D Animation | 3D Modeling | CGI
Collaborators: Juan Isola (Simulation Artist)
Client: Douglas
Our role: Creative Direction | Art Direction | 3D Animation | 3D Modeling | CGI
Collaborators: Juan Isola (Simulation Artist)
Client: Douglas
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