OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Maxon is a leading creative software company known for tools like Cinema 4D. Their software has been part of our daily pipeline for years, from look development to final comp, and continue to play a key role in how we explore new ideas.
goal
When Maxon invited us to speak at IBC 2023 in Amsterdam, we decided to turn a personal concept into a real project. The idea was to create Echo Berlin, a fictional product film centered around a speaker, as a way to demonstrate our visual storytelling approach and technical workflow using Maxon tools.
What began as a passion project quickly became a full in-house production with a deadline, a clear objective, and the freedom to experiment.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
Echo Berlin was developed from scratch as a creative sandbox. We used tools like Plasticity and the new cloth system in Cinema 4D to explore form, motion, and material behavior.
Internal projects like this are important to us because they allow for workflow testing, creative exploration, and opportunities for younger team members to step into unfamiliar roles.
Presenting the final result at IBC was a proud moment for the whole team. It's been recorded, and yes, our nervous faces are in it - - > click here.
OUR MAXON DEBUT
For our first Maxon talk at IBC,
we wanted to show something built from curiosity.
So we created Echo Berlin,
an in-house piece to explore ideas,
test tools, and push our process.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
Echo Berlin was developed from scratch as a creative sandbox. We used tools like Plasticity and the new cloth system in Cinema 4D to explore form, motion, and material behavior.
Internal projects like this are important to us because they allow for workflow testing, creative exploration, and opportunities for younger team members to step into unfamiliar roles.
Presenting the final result at IBC was a proud moment for the whole team. It's been recorded, and yes, our nervous faces are in it - - > click here.
GOAL
When Maxon invited us to speak at IBC 2023 in Amsterdam, we decided to turn a personal concept into a real project. The idea was to create Echo Berlin, a fictional product film centered around a speaker, as a way to demonstrate our visual storytelling approach and technical workflow using Maxon tools.
What began as a passion project quickly became a full in-house production with a deadline, a clear objective, and the freedom to experiment.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
Maxon
Maxon
Maxon
IBC Speaker Contribution
IBC Speaker Contribution
IBC Speaker Contribution
OUTCOME
OUTCOME
OUTCOME
Product Film
Product Film
Product Film
Product Film
BRAND
BRAND
Maxon is a leading creative software company known for tools like Cinema 4D. Their software has been part of our daily pipeline for years, from look development to final comp, and continue to play a key role in how we explore new ideas.
Maxon is a leading creative software company known for tools like Cinema 4D. Their software has been part of our daily pipeline for years, from look development to final comp, and continue to play a key role in how we explore new ideas.
GOAL
GOAL
When Maxon invited us to speak at IBC 2023 in Amsterdam, we decided to turn a personal concept into a real project. The idea was to create Echo Berlin, a fictional product film centered around a speaker, as a way to demonstrate our visual storytelling approach and technical workflow using Maxon tools.
What began as a passion project quickly became a full in-house production with a deadline, a clear objective, and the freedom to experiment.
When Maxon invited us to speak at IBC 2023 in Amsterdam, we decided to turn a personal concept into a real project. The idea was to create Echo Berlin, a fictional product film centered around a speaker, as a way to demonstrate our visual storytelling approach and technical workflow using Maxon tools.
What began as a passion project quickly became a full in-house production with a deadline, a clear objective, and the freedom to experiment.
execution
EXECUTION
EXECUTION
Echo Berlin was developed from scratch as a creative sandbox. We used tools like Plasticity and the new cloth system in Cinema 4D to explore form, motion, and material behavior.
Internal projects like this are important to us because they allow for workflow testing, creative exploration, and opportunities for younger team members to step into unfamiliar roles.
Presenting the final result at IBC was a proud moment for the whole team. It's been recorded, and yes, our nervous faces are in it - - > click here.
Echo Berlin was developed from scratch as a creative sandbox. We used tools like Plasticity and the new cloth system in Cinema 4D to explore form, motion, and material behavior.
Internal projects like this are important to us because they allow for workflow testing, creative exploration, and opportunities for younger team members to step into unfamiliar roles.
Presenting the final result at IBC was a proud moment for the whole team. It's been recorded, and yes, our nervous faces are in it - - > click here.
CREDITS
CREDITS
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
Our role: Creative Direction | Art Direction | 3D
Animation | 3D Modelling | CGI | Compositing
Collaborators: Daniel Matz (Music)
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