OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: Creative Direction & AI Visuals
Partner: Festival of Lights
Client: Armani Beauty
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Armani Beauty stands for precision, sensuality, and understated luxury. As one of the world's leading cosmetics brands, its visual language is bold yet refined, a strong foundation for large-scale experiential work.
OUR APPROACH
AI-generated visuals for architectural projection mapping, built around the brand world of Armani Sì.
goal
For the 2025 Festival of Lights Berlin, Armani Beauty brought SI to life on the façade of KaDeWe, one of Europe's most iconic department stores. The project called for a projection mapping experience that translates the spirit of the fragrance into large-format architectural visuals.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We led the creative direction and produced all AI visuals for the projection mapping. The concept centers on transformation, abstract light fields condensing into geometry and dissolving back into pure luminosity. Bathed in gold throughout, the mapping turned KaDeWe's façade into a stage for the SI story, seen by thousands during one of Berlin's most attended public art events.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We led the creative direction and produced all AI visuals for the projection mapping. The concept centers on transformation, abstract light fields condensing into geometry and dissolving back into pure luminosity. Bathed in gold throughout, the mapping turned KaDeWe's façade into a stage for the SI story, seen by thousands during one of Berlin's most attended public art events.
GOAL
For the 2025 Festival of Lights Berlin, Armani Beauty brought SI to life on the façade of KaDeWe, one of Europe's most iconic department stores. The project called for a projection mapping experience that translates the spirit of the fragrance into large-format architectural visuals.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: Creative Direction & AI Visuals
Partner: Festival of Lights
Client: Armani Beauty
Armani Beauty
Armani Beauty
Fragrance Sì
Fragrance Sì
OUTCOME
Projection Mapping
Projection Mapping
Projection Mapping
Projection Mapping
BRAND
Armani Beauty stands for precision, sensuality, and understated luxury. As one of the world's leading cosmetics brands, its visual language is bold yet refined, a strong foundation for large-scale experiential work.
GOAL
For the 2025 Festival of Lights Berlin, Armani Beauty brought SI to life on the façade of KaDeWe, one of Europe's most iconic department stores. The project called for a projection mapping experience that translates the spirit of the fragrance into large-format architectural visuals.
execution
EXECUTION
We led the creative direction and produced all AI visuals for the projection mapping. The concept centers on transformation, abstract light fields condensing into geometry and dissolving back into pure luminosity. Bathed in gold throughout, the mapping turned KaDeWe's façade into a stage for the SI story, seen by thousands during one of Berlin's most attended public art events.
We led the creative direction and produced all AI visuals for the projection mapping. The concept centers on transformation, abstract light fields condensing into geometry and dissolving back into pure luminosity.
Bathed in gold throughout, the mapping turned KaDeWe's façade into a stage for the SI story, seen by thousands during one of Berlin's most attended public art events.
CREDITS
Our role: Creative Direction & AI Visuals
Partner: Festival of Lights
Client: Armani Beauty
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