OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our role: AI Character Development, 3D Animation & AI Animation
Collaborators: VIBE (Music & Sound Design)
Partner: Maison ACME
Client: Rauch Fruchtsäfte
GOAL
For Yippy's rebrand, the goal was to bring the 2D bear into 3D for the first time without losing the proportions, expressions, and little quirks that make him instantly recognizable.
And not just as a standalone mascot: the bear needed a whole 3D world around him, side characters included, built to carry a full European campaign across cinema, TV and online.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Yippy is RAUCH's drink brand for kids, all fun and imagination, with the Yippy Bear at its center. For over 20 years he's been the face of the brand, the character kids recognize and connect with.
OUR APPROACH
Bringing the Yippy Bear into today, in 3D.
A character kids already know, now built to grow with the brand.
EXECUTION
We built a hybrid pipeline: traditional 3D animation combined with generative AI. The bear, the side characters and the world around them were animated in 3D, giving us precise control over performance, timing and camera. Those animations then ran through an AI render process to land the final look, consistent and directed throughout.
The result is a Yippy Bear that stays true to the character kids know, built in a way that opens up countless new versions, stories and formats. The first sends him into space, in a cross-channel campaign led by cinema and running across TV and online.
EXECUTION
We built a hybrid pipeline: traditional 3D animation combined with generative AI. The bear, the side characters and the world around them were animated in 3D, giving us precise control over performance, timing and camera. Those animations then ran through an AI render process to land the final look, consistent and directed throughout.
The result is a Yippy Bear that stays true to the character kids know, built in a way that opens up countless new versions, stories and formats. The first sends him into space, in a cross-channel campaign led by cinema and running across TV and online.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
GOAL
For Yippy's rebrand, the goal was to bring the 2D bear into 3D for the first time without losing the proportions, expressions, and little quirks that make him instantly recognizable.
And not just as a standalone mascot: the bear needed a whole 3D world around him, side characters included, built to carry a full European campaign across cinema, TV and online.
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our role: AI Character Development, 3D Animation & AI Animation
Collaborators: VIBE (Music & Sound Design)
Partner: Maison ACME
Client: Rauch Fruchtsäfte
Rauch Yippy
Rauch Yippy
Mascot Rebrand & cross-channel campaign
Mascot Rebrand & cross-channel campaign
OUTCOME
AI Character Development
AI Character Development
AI Character Development
AI Character Development
TVC
TVC
TVC
TVC
Online Campaign
Online Campaign
Online Campaign
Online Campaign
Cinema Commercial
Cinema Commercial
Cinema Commercial
Cinema Commercial
BRAND
Yippy is RAUCH's drink brand for kids, all fun and imagination, with the Yippy Bear at its center. For over 20 years he's been the face of the brand, the character kids recognize and connect with.
GOAL
For Yippy's rebrand, the goal was to bring the 2D bear into 3D for the first time without losing the proportions, expressions, and little quirks that make him instantly recognizable.
And not just as a standalone mascot: the bear needed a whole 3D world around him, side characters included, built to carry a full European campaign across cinema, TV and online.
execution
EXECUTION
We built a hybrid pipeline: traditional 3D animation combined with generative AI. The bear, the side characters and the world around them were animated in 3D, giving us precise control over performance, timing and camera. Those animations then ran through an AI render process to land the final look, consistent and directed throughout.
The result is a Yippy Bear that stays true to the character kids know, built in a way that opens up countless new versions, stories and formats. The first sends him into space, in a cross-channel campaign led by cinema and running across TV and online.
CREDITS
Our role: AI Character Development, 3D Animation & AI Animation
Collaborators: VIBE (Music & Sound Design)
Partner: Maison ACME
Client: Rauch Fruchtsäfte
