Neo.Fashion
Digital Fashion & Avatar
Details
Neo.Fashion empowers young design talents by providing them with a unique platform that includes fashion shows, networking opportunities, and showrooms. This mission resonates deeply with us, so to show our support, we've created a special showcase to be presented at Berlin Fashion Week.
OUR ROLE
Creative Direction
Art Direction
Art Direction
Compositing
3D Animation
Year
2024
After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.
We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)
Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.
At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.
Credits
Creative Direction
Dave Johannson
Maya Lunda
Motion Design
James Weider
Design
Mike Smith