Neo.Fashion

Digital Fashion & Avatar

Details

Neo.Fashion empowers young design talents by providing them with a unique platform that includes fashion shows, networking opportunities, and showrooms. This mission resonates deeply with us, so to show our support, we've created a special showcase to be presented at Berlin Fashion Week.

OUR ROLE

Creative Direction

Art Direction

Art Direction

Compositing

3D Animation

Year

2024

After learning that a whopping 80% of produced work never sees the light of day (thanks for that eye-opener, advertising producers' association!), we wanted to flip the script. Inspired by this statistic, we decided to reimagine some of our recent projects and present them in a new light. By "recycling" content, we explored fresh and creative approaches to our work.

We even turned cryptomattes—usually just behind-the-scenes tools in post-production—into the highlights of the film. Plus, we played with perception by incorporating glitches, because we love finding those sneaky glitches in the system. ;)

Through these creative choices, we aim to challenge conventional perspectives and celebrate the beauty in the unexpected.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

Credits

Creative Direction

Dave Johannson
Maya Lunda

Motion Design

James Weider

Design

Mike Smith