goal
For Robin Capital, the brief was to introduce a new fashion label with a whole campaign, including a concept film, webstore and worldwide DOOH campaign, with no shoots and no media budget
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We set up an AI pipeline to build a custom model cast for Robin Capital and dress them in the brand’s looks, using only clothing mockups as reference. The same outfits appear in an AI concept film, in DOOH motifs and in the webshop, so the collection stays consistent in motion and in stills. The film is staged as if it were shot in different locations around the world.
On this basis we created an AI based DOOH campaign and product images for 30 clothing and accessory items, giving Robin Capital a complete webshop without a single physical shoot.
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
CREDITS
Our Role: Creative Direction | Art Direction | Generative Production | AI Imaging | AI Film | Prompting and Iteration | Edit & Compositing
Collaborators: Daniel Matz (Sound)
Client: Robin Capital
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
BRAND
Robin Capital backs ambitious founders in B2B SaaS, AI, deeptech and robotics, investing primarily from Angel to Seed with selective Series A.
The firm combines a People First approach with founder-operator know-how, partnering as an active participant to help ambitious founders turn long-term vision, grit, and clarity into category-defining outcomes.
OVERVIEW
AI only production, no samples, no shoot.
Over 300 assets across concept film, webshop and DOOH.
30 products visualised before the first piece was produced.
Aqon Pure
Motion Branding
OUR ROLE
Creative Direction
Art Direction
3D Modelling
3D Animation
2D Animation
Compositing
OUR APPROACH
Aqon Pure is a start-up developing new solutions for water treatment, aiming to reduce energy consumption and sustainably shape the future of this process in households worldwide.
EXECUTION
We set up an AI pipeline to build a custom model cast for Robin Capital and dress them in the brand’s looks, using only clothing mockups as reference. The same outfits appear in an AI concept film, in DOOH motifs and in the webshop, so the collection stays consistent in motion and in stills. The film is staged as if it were shot in different locations around the world.
On this basis we created an AI based DOOH campaign and product images for 30 clothing and accessory items, giving Robin Capital a complete webshop without a single physical shoot.
GOAL
For Robin Capital, the brief was to introduce a new fashion label with a whole campaign, including a concept film, webstore and worldwide DOOH campaign, with no shoots and no media budget
OUR APPROACH
For their brand redesign, we created several animations of their limescale protection system, along with a animation library for their social media channels.
CREDITS
Our Role: Creative Direction | Art Direction | Generative Production | AI Imaging | AI Film | Prompting and Iteration | Edit & Compositing
Collaborators: Daniel Matz (Sound)
Client: Robin Capital
Robin Capital
Robin Capital
Robin Capital
Fully AI Campaign
Fully AI Campaign
Fully AI Campaign
OUTCOME
OUTCOME
OUTCOME
Webstore Lookbook
Webstore Lookbook
Webstore Lookbook
Webstore Lookbook
Fashion Film
Fashion Film
Fashion Film
Fashion Film
BRAND
BRAND
Robin Capital backs ambitious founders in B2B SaaS, AI, deeptech and robotics, investing primarily from Angel to Seed with selective Series A.
The firm combines a People First approach with founder-operator know-how, partnering as an active participant to help ambitious founders turn long-term vision, grit, and clarity into category-defining outcomes.
Robin Capital backs ambitious founders in B2B SaaS, AI, deeptech and robotics, investing primarily from Angel to Seed with selective Series A.
The firm combines a People First approach with founder-operator know-how, partnering as an active participant to help ambitious founders turn long-term vision, grit, and clarity into category-defining outcomes.
GOAL
GOAL
For Robin Capital, the brief was to introduce a new fashion label with a whole campaign, including a concept film, webstore and worldwide DOOH campaign, with no shoots and no media budget
For Robin Capital, the brief was to introduce a new fashion label with a whole campaign, including a concept film, webstore and worldwide DOOH campaign, with no shoots and no media budget
execution
EXECUTION
EXECUTION
We set up an AI pipeline to build a custom model cast for Robin Capital and dress them in the brand’s looks, using only clothing mockups as reference. The same outfits appear in an AI concept film, in DOOH motifs and in the webshop, so the collection stays consistent in motion and in stills. The film is staged as if it were shot in different locations around the world.
On this basis we created an AI based DOOH campaign and product images for 30 clothing and accessory items, giving Robin Capital a complete webshop without a single physical shoot.
We set up an AI pipeline to build a custom model cast for Robin Capital and dress them in the brand’s looks, using only clothing mockups as reference. The same outfits appear in an AI concept film, in DOOH motifs and in the webshop, so the collection stays consistent in motion and in stills. The film is staged as if it were shot in different locations around the world.
On this basis we created an AI based DOOH campaign and product images for 30 clothing and accessory items, giving Robin Capital a complete webshop without a single physical shoot.
CREDITS
CREDITS
Our Role: Creative Direction | Art Direction | Generative Production | AI Imaging | AI Film | Prompting and Iteration | Edit & Compositing
Collaborators: Daniel Matz (Sound)
Client: Robin Capital
Our Role: Creative Direction | Art Direction | Generative Production | AI Imaging | AI Film | Prompting and Iteration | Edit & Compositing
Collaborators: Daniel Matz (Sound)
Client: Robin Capital
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