Seat Cupra x FFW
Seat Cupra x FFW
Seat Cupra x FFW
Details
We had the great opportunity to execute a beautiful campaign for SEAT and their 100% electric SEAT Cupra Born. It being the official car of the Frankfurt Fashion Week 2020, the visuals had to be excitingly electric and haute couture at the same time.
BIO refers to itself as the gateway drug to decentralized science, on a mission to revolutionize the way intellectual property is funded, developed, and governed.
We had the great opportunity to execute a beautiful campaign for SEAT and their 100% electric SEAT Cupra Born. It being the official car of the Frankfurt Fashion Week 2020, the visuals had to be excitingly electric and haute couture at the same time.
BIO refers to itself as the gateway drug to decentralized science, on a mission to revolutionize the way intellectual property is funded, developed, and governed.
OUR ROLE
Creative Direction
Creative Direction
Creative Direction
Creative Direction
Art Direction
Art Direction
Art Direction
Art Direction
3D Animation
3D Animation
3D Animation
3D Animation
Compositing
Compositing
Compositing
Compositing
CREDITS
CREDITS
Andreas Gnass (Creative Director)
Vinzent Britz (Creative Director)
Reno Mezger (Director/Photographer)
Jan Sommer (3D Artist)
Delhia de France (Music, Model)
Toni Mahfud (Model)
Andreas Gnass (Creative Director)
Vinzent Britz (Creative Director)
Reno Mezger (Director/Photographer)
Jan Sommer (3D Artist)
Delhia de France (Music, Model)
Toni Mahfud (Model)
Andreas Gnass (Creative Director)
Vinzent Britz (Creative Director)
Reno Mezger (Director/Photographer)
Jan Sommer (3D Artist)
Delhia de France (Music, Model)
Toni Mahfud (Model)
Andreas Gnass (Creative Director)
Vinzent Britz (Creative Director)
Reno Mezger (Director/Photographer)
Jan Sommer (3D Artist)
Delhia de France (Music, Model)
Toni Mahfud (Model)
OUR APPROACH
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
OUR APPROACH
Their Software Development Kit captures body movements through optical analysis without additional sensors or hardware. The SDK enables every programmer to implement this function into their app. To showcase the benefits of the product we developed a concept that is based on the combination of live-action and CGI elements. One challenge we faced was visualizing the algorithms behind the machine learning process. We wanted to show the complexity of such software in an analog way whilst portraying the AI in a way that seems almost human. Therefore the AI is represented by a hardware device and a futuristic avatar.
